The Mission of Chambers of Commerce is
to build prosperous businesses in the community.
1. The
mission of a local Chamber of Commerce is
to help their local businesses prosper, and
bring more businesses into the area.
In order for that to happen, these businesses
need visibility in the community. Most individual
business owners or small businesses have limited
funds and need affordable advertising they
can continue to use to increase their brand
recognition in the area.
2. Businesses
recognize the power of audio and video in
advertising. December [2007] saw
10 billion online video views and 141 million
total unique users to video sites — the largest
number to date. Local merchant ads on local
search sites are increasing in popularity.
Online video lowers the traditional barriers
to video advertising. It also combines the
entertaining, emotional and branding attributes
of video with the direct response capabilities
of the Internet and local search. (The Kelsey
Group)
3.
Businesses understand the need to
have a web presence, but don't know how to
implement it. Opus Research states
that 25% of small businesses don’t invest
in online marketing - even though it could
have a large impact increasing sales - because
they think it will cost too much. Then another
20% are intimidated by the technology or don’t
have the staff to handle it. These businesses
therefore miss the potential clients that
search Google for their service, product or
area of expertise. Many still do not have
a web site or an email newsletter, both very
important factors in becoming a successful
business.
Online Community
Magazines provides a solution to these important
issues while bringing in an additional source
of revenue to the Chamber of Commerce.
Online
Community Magazines
creates a single multimedia web site that promotes
all aspects of your community. At the same time,
it creates additional visibility and an additional
stream of revenue for your Chamber. You offer
a Community Coupon Site, Calendar, Business
Directory, traditional advertising, Internet
TV, Radio and Columns with content created by
members of the community - and a simple multimedia
production suite called the Commercial
Creation Center that enables everyone
to create and add audio, video, ads and logos.
With virtually no overhead, you can price participation
in the magazine affordably and still generate
90% profit.
1. An Online
Community Magazine can represent the entire local
community with enormous impact. By
providing a place for government offices, schools,
churches, and non-profit organizations to post
information, you create a central site co-created
by the entire community. The software comes
with installation of a forum, to encourage expression
of public opinion, and an open community calendar.
Amid this community traffic, businesses who
participate on the site would gain high visibility
among the community, as well as with search
engines such as Google.
2. The Online
Community Magazine offers different types of
visibility for businesses.
A text and
image page WITH audio and video.
This includes very simple software (the
Commercial
Creation Center) which
allows them to CREATE audio and video, images
and logos, and post them on the magazine,
as well as back onto their own web site.
Every time they post something new, it rotates
to the front page of the magazine.
Businesses can create audio and video commercials
with a web cam, record their computer screen,
combine digital pictures with narration
to create a video slide show, mix video
clips together, or simply record audio with
a computer microphone and have the software
mix it with professional music. Our software
is intended for the internet novice, so
they don’t need to take time to learn anything
extra. They install the software and click
a button and it walks them through every
step of the process.
People can subscribe to their “show” and
receive their latest audios and videos via
email. Their page in the magazine can also
become their primary web site simply by
pointing a domain name to it. Their page
already comes with a Contact Us form and
a place for special offers.
A text and
image page, which allows them to
post unlimited information and pictures
about their products, services, and areas
of expertise. Instead of replacing their
last post when they want to change the information,
they add additional posts. That way, every
post stays on the magazine, giving participants
higher Google search engine ranking. Every
time they post something new, it rotates
to the front page of the magazine.
Although they can post prices and descriptions
of items, if they choose instead to write
articles about their area of expertise,
that may be a more effective (and less hard
sell) tool for building brand recognition
and customer loyalty. People can subscribe
to their “column” and receive their latest
posts by email. Their page in the magazine
can also become their primary web site simply
by pointing a domain name to it. Their page
already comes with a Contact Us form and
a place for special offers.
Featured
Member on front page.
Any owner of a page in the magazine (text
or audio/video) rotates randomly as the
Featured Member on the front page, with
their photo, bio and link to their latest
post.
Community
Coupon Site. Here, businesses can
post unlimited coupons online so visitors
can print and take them with them, or even
receive them via email.
Featured
Article placement. On the front
page of the magazine is a large area for
the Featured Article. This can be compared
to the front cover of a printed publication.
Articles or Shows can be placed in that
area with a large 300 x 300 px image representing
that business or organization.
Sidebar
and Header Ad placement. There
are unlimited spaces for sidebar ads down
the front page, but we recommend limiting
it to no more than 15 per side (30 total).
There are 2 Header Ads on either side of
the logo at the top of the page. These are
seen on every page in the directory.
Forum Advertising.
There is even a place for advertising on
the header and footer of the forum.
Business
Directory - Every page is categorized
and included in a Business Directory.
3. The Online
Community Magazines software is search engine
optimized to obtain very high Google rankings
not only for itself, but also for its participants.
It is based on a special type of web page called
an RSS feed which search engine robots prefer.
This RSS page also allows for email subscriptions,
automatic re-printing of the content on the
participant’s web site, and distribution of
their information to other online directories,
increasing Google rankings even further.
4. Pricing
for this type of high visibility on a community
site is very economical and any business can
afford to advertise on a continual basis.
Since the Online Community Magazine has virtually
no overhead and is basically a self-service
site, a Chamber can easily charge as little
as $10/month or $100/year for a text and image
page, as little as $50/month or $500 a year
for an audio/video page, and $100/year for the
Coupon Site, and still retain a high profit
margin. The Chamber can increase the pricing
to fit the cost of living in their area. The
Chamber also sets the sidebar, header, Featured
Article and forum advertising prices to fit
their area.
Chambers of Commerce
are the perfect owners for an Online Community
Magazine. As the hub for all of the businesses
in their area, they already have a potential list
of participants among their members. They carry
the respect and credibility necessary to open
an Online Community Magazine that only a Chamber
of Commerce has.
Chambers of Commerce
can use this service to reach those businesses
that are not Chamber members, while
also offering participation in the Online Community
Magazine as an additional member benefit or for
a discounted price.
Lastly, Chambers
of Commerce can utilize this online marketing
tool to promote Chamber events, providing
more visibility for local sponsors.
Below
are three (3) examples of local Online Community
Magazines:
Chambers
of Commerce can offer businesses an affordable
online marketing option while reaping 90% profits.
The price for a
Chamber of Commerce is only $5,000, with 10% monthly
licensing fees (with a $150/month minimum) and
$60/month server fees***.
HOWEVER, we are looking
for 5 Charter Chambers of Commerce across the
United States to install and use the software
for only $4,000 each. In return, we would
ask for a testimonial about the software, and
continued feedback on how to make the software
better suited for Chambers.
You can recuperate
your cost by bringing in only 10 businesses that
pay $500 a year for both a text and audio/video
page in the magazine. We suggest that
you offer charter members additional perks such
as:
2 years in the magazine,
instead of 1 (equals about $20/month)
1 month of front page
sidebar advertising, and
1 week on the front
page as the Featured Article.
Built in payment
options include monthly,
quarterly and yearly paypal subscription payments,
and a built in accounting system where you can
enter cash, check and other credit card payments.
Reports let you send invoices to people scheduled
for payments in the next 6 weeks. We even offer
a referral/commission tracking feature, so you
can reward anyone who sends clients your way.
We provide the
marketing materials for you to sell inclusion
in the magazine to new clients.
We install your
magazine on our dedicated servers,
ensuring that you have lightning fast speed and
sufficient storage and bandwidth for all of the
audios and videos you will host. This normally
happens within one (1) week after payment and
agreement are received.
***You
keep 90% of all of your gross profits,
and pay only $60/month for hosting on
our dedicated servers. This provides
you with 1/6th of a server, or 550 gb of storage
and unlimited bandwidth. Should you outgrow this,
your server space will be expanded accord to your
needs, at $60/550 gb. And entire server costs
approximately $360/month.
As a magazine owner, you
receive:
territorial exclusivity,
continual upgrades,
marketing materials,
training materials for
creating audio/video
access to Owner Forums
to discuss issues and tips for continued success,
and
technical support for
you.
You control the
advertising pricing for your community,
so your income potential is unlimited.
To view
Video Tutorials about how the software
works, click here.
For even
more detailed information,
including a prospective earnings chart, click
here.
We
only sell one Online Community Magazine per community,
niche or industry, and they are sold on a first-paid,
first-served basis.
