1. an audio/video production software

2. an online community publication

3. an online business directory

• As an inexpensive and easy-to-use audio/video, logo and ad production software, you will have absolutely NO COMPETITION. No other software in the world does what our Commercial Creation Center does. You will be combining state-of-the-art technology with personalized customer service to help local businesses and organizations overcome their fear of technology and cross over into successful online marketing.
  
  
• As an online community publication that lets users create and post unlimited articles, audios and videos, you will have NO COMPETITION. Again, we are the only provider of such software.
  
  
• As an online business directory, you can promise
  • front page advertising to every client, since every time they post new content, it rotates to the front page.
    
    
  • The business owners' picture, bio and link to their latest post on the Front Page rotating as the Featured Member.
    
    
  • Clients can enter unlimited ads in audio, video, text and image formats, not simply a single text and image ad.
    
    
  • Their continued participation will increase their Search Engine Rankings, because it is in a format (RSS) that can be syndicated throughout the internet.
    
    
  • Anyone can receive their content regularly via email.
    
    
  • Again, NO COMPETITION - no business directory offers as much as our software does.

You just need to

• reach out to them,
• point out their need, and then
• provide an affordable solution.

Listen to this simple 15 minute presentation given to a group of offline businesses. Once they understood the problem and the answer, the response rate was very high. We provide you with sales scripts and audio/video presentations to help people understand their need for online advertising, and how our software is THE affordable solution.

1. The advertising is normally very expensive.
2. Once a new issue comes out, the ad ends up in the trash along with the magazine.
3. Having an ad in a paper periodical doesn't help people find you when they are searching on the internet for assistance.

Running a magazine can also present expensive challenges for the Owner:

1. You must hire an Editor and Columnists or Reporters.
2. You must pay for printing and graphics.
3. You must pay for postage to every household.

But what if you could have a magazine that could do the following?

• The articles would remain forever on the internet, always searchable
• Most (if not all) of the content was created by the community and updated on a continual basis
• Content was not limited to text, but could include audio and video
• The content could be automatically emailed to subscribers
• No printing or postage costs
• No Editorial, Reporting or Columnist costs

With lower overhead costs, you can offer:

• Advertising any business could afford
• A full-page Listing (either text & images, or text & images WITH audio/video)
• Their own website page, and they can purchase a domain name to point directly to that page.
• An online, searchable presence for every business in your community

With content provided by the community:

• People would want to visit the site more often to see what people have to say
• People would want to add content to the site to add their own opinion
• Community News would be as up-to-date as the individual civic or private organization desired
• Talent from the community could serve as Internet TV and Internet Radio entertainment

Next, add in some additional features:

• What if people could subscribe to whatever columns, articles and entertainment they liked, and have the newest information delivered to their computer as soon as it was posted?
  
  
• What if businesses could post their coupons to a single community coupons feed to which people could also subscribe, and have all of the coupons delivered to their computer as soon as they are posted?
  
  
• What if there was a telephone call-in line for a community "Soap Box" (this is the most popular feature in our local newspaper!)? Only instead of translating these calls to text, they were kept in audio format and posted online for an Internet Radio show featuring the opinions and comments from your community members?
  
  
• What if all of the schools, teachers and classes in your community could post homework assignments, class projects, awards and events in one central location?
  
  
• What if your local theaters could post video promos for their upcoming shows?
  
  
• What if local people hosted their own audio or video programs about local people and issues, and these were made available as part of a community Internet TV network
  
  
• What if places of worship could post their messages, lessons and classes in one location in your community?
  
  
• What if every listed business owner rotated as the featured Community Member on the front page of the Directory?
  

Now, imagine making money from this combination

• Magazine

• Directory

• Internet TV Station

• Internet Radio Station

• Coupon Site

by:

• Charging only $10 - $20 per month per business for an online FULL-PAGE of text and images in the Directory, where they could change the content of their ad whenever they wanted. At this price, it would be affordable for any business in your community. For some businesses, it will mean having their own web page for the first time. It also means unlimited passive income for you.
  
  
• Charging only $50 per month per business to host a FULL-PAGE of Audio/Video which doubles as an Internet TV or Radio Show, where they could post new shows whenever they wanted. The audios and videos can be automatically syndicated to show up on their own web site every time they add something new. Our new Commercial Creation Center will allow anyone, no matter how technologically challenged, to create audios and videos in minutes so they can post them on their magazine page and on their own website.
  
  
• Charging only $10 - $20 per month per business for the ability to post unlimited coupons on the community's only Coupon Site/Feed. Any business could afford $10 per month for that additional advertising. Again, this means more unlimited passive income for you.
  • This type of coupon advertising is more economical than those flyers that we all throw out, PLUS
  • The coupons are again searchable on the internet, giving the business owners more permanent return for their investment
    
    
• Charging only $50 or $100 per month per front page sidebar ad. This would give the businesses front page advertising for much less than they could pay for a magazine or newspaper spot.
  
  
• Charging only $100 or $250 per month for the 2 header ads. Again, this is much more visibility for their advertising dollar.
  
  
• With the ability to put as many ads as you like on the sidebars (we recommend limiting them to 15 ads on each side), this means you can have
  • passive advertising income starting at $1700 per month for thirty (30) $50 sidebar ads and two (2) $100 header ads.
  • Charge $100 per sidebar ad and $250 per header ad, and make $3500 per month.
  • You set these advertising prices so they are right for your community. (Pages in the magazine are recommended to start at $10/month for text & image pages, or $50/month for audio/video pages with unlimited use of our Commercial Creation Center. Recommended y
  • early rates are $100 or $500 respectively.)
    

We install your Community Directory / Magazine for you.

Then, you choose 1 of 2 options:

1) Independent Business Opportunity (recommended)

We simply provide:

• Technical Support for you (we deal directly with you, never with your clients).
• Continual upgrades for the magazine software.

You partner with us and provide:

• Administration of the Website
• Initial Review of community submitted content for appropriateness.
• Payment services
• Accounting of Income through the site through our built in reporting system
• Interaction with the Community
• Sales of Magazine Columns & Shows, Front Page Advertising and Coupon Listings
• Marketing input (where to advertise via local media)
• Customization of your color scheme.
• Customization of the text on your informational pages. (We can provide you with basic templates to modify.)
• The name, domain name and logo for your Directory / Magazine site. (We can help you with this if necessary.)
• The name and domain name for your Coupon Site. (We can help you with this if necessary.)
• The name and domain name for your Internet TV Station. (We can help you with this if necessary.)
• The name and domain name for your Internet Radio Station. (We can help you with this if necessary.)

With the Independent Business Opportunity Option,

• You retain 90% of monthly gross sales profits

• Encouraging Enterprises, Inc. retains 10% of monthly gross sales profits with a minimum of $150/month for technical support and service fees.

2) Administrative Partner Business Opportunity (only recommended for people who are unable to administer the website).

We provide:

• Administration of the Website - YOU work with the community, WE work with the site
• Technical Support for the Website, including Customer Support
• Continual upgrades of the magazine software

You partner with us and provide:

• Interaction with the Community (you become the "Face" of the Directory, we remain in the background)
• Sales of Magazine Shows & Columns, Front Page Advertising and Coupon Listings
• Paypal account, Merchant Account, and access to process payments for both
• Marketing input (where to advertise via local media)
• Customization of your color scheme.
• Customization of the text on your pages. (We can provide you with basic templates to modify.)
• The name, domain name and logo for your Directory / Magazine site. (We can help you with this if necessary.)
• The name and domain name for your Coupon Site. (We can help you with this if necessary.)
• The name and domain name for your Internet TV Station. (We can help you with this if necessary.)
• The name and domain name for your Internet Radio Station. (We can help you with this if necessary.)
  

With the Administrative Partner Business Opportunity Option,

• You retain 70% of all gross sales profits

• Administrative Partner retains 30% of monthly gross sales, with a minimum of $250/month.

Your income is only limited by the number of organizations & businesses
in your community.

You can create a Magazine for your:

• City or your County

• College or University

• Any Community or Organization

We discourage you from paying monies out of your own pocket (unless you are purchasing this as an extension of an existing business, and don't plan on charging contributors).

 

We encourage you to pre-sell columns (text and image web pages), shows (audio/video web pages) and advertising to equal at least half of the the partnership fee before beginning.

 

You can do that by preselling a combination of offers:

• A Lifetime text and image web page or Coupon Listing for a one-time price of $100.
• 2 Years of an audio/video web page for $500 (2 years for the price of one).
• 1 Year of front page sidebar advertising for $500 (averaging only $50 a month).
• "Grandfathered pricing" to all Charter Members, which means that their price will never go up, as long as they remain in the Magazine.

Royalty Fees are NOT applied to the original sales monies you use to purchase your Directory. If you pre-sell $5000 of listings or advertising to purchase the Magazine, and subsequently sell $2000 of listings and advertising during your first month of operations, you will keep 90% of the second $2000 (for Independents) or 70% of the $2000 (for Administrative Partners).

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CONSERVATIVE POTENTIAL INCOME:

Simplest Explanation: 100 businesses paying you $50/month = $5,000 a month.

Sell ONLY Four (4) Yearly Web Pages or Coupon Listings per week	2 x $100 Text and Image Web Page or Coupon = $200/week 2 x $500 Audio/Video Web Page = $1,000/week	monthly income approximately $4,800
Sell ONLY Four (4) NEW Monthly Web Pages or Coupon Listings per week	2 x $10 Text and Image Web Page or Coupon = $20/week 2 x $50 Audio/Video Web Page = $100/week	monthly CUMMULATIVE income approximately $480 the first month, $960 the second month, $1,920 the third month, etc.
Sell Fifteen (15) Front Page Sidebar Advertisements per month	15 x $50	$750 per month
Sell Two (2) Header Advertisements per month	2 x $150	$300 per month
Total Gross Income		$6,330 per month
Independent Business Partner		$6,330 gross
Minus Independent Business Partner Fees (Minimum of $100/month) & Hosting ($60)	($6,630 * .10 = $663) + $60	-$723
Independent Business Partner Total Net Income	$6,330 - $723	$5,607 per month
Administrative Business Partner		$6,330 gross
Minus Administrative Partner Fees (Minimum of $250/month) & Hosting ($60) Fees	($6,330 * .30 = $1,899) + $60	-$1,959
Administrative Partner Total Net Income	$6,330 - $1,959	$4,371 per month

If you double the SideBar ad price to $100, you make an additional $750.
If you charge $250 for Header Ads, you make an additional $200.
If you sell 5 more yearly radio or tv shows a month, you make an additional $1500.
Put additional advertising on the Community Forum and make even more money!

These numbers will change according to how much you charge and how much you give away.
We encourage you to give away 10% of your profits to Non-Profit organizations.
We also encourage you to do fundraising by offering 25% commissions for referrals.

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For more information, please contact Penny Haynes at penny@1stpod.com to schedule a time to discuss your Community Directory.

Charter Directories:

• Cherokee County, GA (AroundCherokeeCounty.com, CherokeeCoupons.com) - Penny Haynes
• Jackson, Mississippi (AroundRankinCounty.com) - Connie McVicker
• Lincoln, NE (AroundLancasterCounty.com) - Glenda Hinz & Paula Fehringer
• Healthy Living Radio and TV (HealthyLivingRadioAndTV.com) - Rebecca White
• Women Internet Marketers TV (WomenInternetMarketers.tv) - Diane Corriette
• Uniquely Dominican (UniquelyDominican.com) - Diane Corriette